Hi, I’m Georgia.

A Freelance Copywriter, Editor, Content Producer & Social Manager 👋

Get to know me

Content isn’t one-size-fits-all

  • Become an overnight expert 💡

    I deep dive into your content, exploring the inner workings of your brand, team, and audience to immerse myself in your world.

    Have a digital declutter 🗑️

    What works, what doesn’t, what’s missing? Honest and strategic audits to elevate your content and create a seamless user experience.

    Make meaningful connections 💬

    Sometimes, a tone of voice tune-up is all that stands between you and a new customer. But if you’re not showing up authentically, or on the right platforms, slick copy isn’t enough. Want to create videos, a newsletter, or a podcast? I can help.

    Relevance, not repetition 🫆

    I keep up with the zeitgeist, but don’t follow the crowd. Stamping your fingerprints over every trend leaves content looking busy and smudged, instead of pointing in a clear direction.

    Test and learn, then refine 🎨

    The best thing about being a creative is experimenting. I can spot the quick wins, but know when to pivot and tweak the strategy.

  • 8 years in creative marketing

    Across health, tech, craft beer, and luxury brands

  • Scroll-stopping content creator

    Viral videos, top-ranking websites, irresistible emails, and punchy scripts

  • Passionate about brand building

    Staying on top of industry trends so you can stand out

My work

As a multi-skilled creative, I’m just as comfortable in the director’s chair as I am in the writer’s room or editing suite. I’ve industry-hopped, been employee #2 at a pre-seed startup, and joined organisations with a 20+ year legacy. Think of me as a content chameleon.

My portfolio is split across social media, newsletters, app content, articles, photography, and other project work. Tailor your search depending on your content needs.

CHECK IT OUT

Need a hand?

  • Content

    • Audit, strategy, and consultation — taking a multi-channel approach

    • Copywriting & editing — blogs, apps, web, scripts, FAQs, UX, marketing & ad campaigns

    • Video production & editing

    • Email — newsletters, marketing, reactivation, triggered

    • Content management — CMS, project management, briefing, AI prompt testing

    • Ghostwriting — for industry leaders & media personalities

    Organic social

    • Audit, strategy, & consultation

    • Content creation

    • Content management — planning, scheduling, community & inboxes

    • Reporting and analytics

    Brand development for startups & small businesses

    • Work with you to create a unique brand identity, tone of voice, and personality with clear style guidelines

    No need for all of that? No problem. I can tailor my services to meet your specific requirements. Drop me an email to chat.

  • ⚡️ I’m a fast learner and quick worker thanks to my time in startups.

    🔎 I’m a thorough researcher. I’ll immerse myself in your world.

    🧩 I have a strong product mindset. I strive to create the best user experience possible and will contribute ideas for new tools and features.

    💬 I’m adaptable and good at taking feedback to create the best work possible.

    💡 A master brainstormer, I’ll help you see things from a different angle.

    📱 I’m on the pulse, catching trends early and scouring the news for ideas that translate well to your brand — not just for the sake of it.

  • I’ve worked across a range of industries, but I know my stuff when it comes to…

    🩸 Women’s health & contraception

    😈 Sexual wellness

    🧠 Mental health

    💌 Newsletter content creation

📸 Taken by me

  • "We absolutely loved having Georgia in Team Unfabled. She brings such an incredible wealth of information and experience - and her expertise and sensitivity when it comes to writing about and creating content on women's health in particular meant she could really hit the ground running and slot seamlessly into our team from day one. A multihyphenate if there ever was one, Georgia supported us with email copy and graphic design, and Instagram and Tiktok content production during a really hectic time, and it was such a joy to work with her through new projects. Can't recommend working with Georgia enough!"

    — Lyndsey England, Senior Brand Manager @ Unfabled

  • "I’ve worked with Georgia on a range of projects for nearly a decade now and wouldn’t hesitate to recommend her. I trust her implicitly and am consistently impressed by the work she produces. She has a knack for making the whole process feel seamless for clients, while going the extra mile to understand the target audience and create engaging, accurate copy that truly resonates. She approaches every brief with thoughtfulness and care, and is one of the most creative people I know. She's also just an all-round pleasure to work with."

    — Natalie Healey, Senior Content Editor (Ex Flo Health, MANUAL, Patient.info)

  • "Georgia is one of my go-to Flo content freelancers. She's an expert content creator on all things women's health and is a delight to work with. Georgia is reliable, proactive, and calm under pressure. She runs with a brief, and always submits sparkling, medically-robust copy to deadline."

    — Christina Quaine, Senior Content Editor @ Flo Health

Let’s chat

Think we’d be a good fit? Schedule a free, 20-minute intro call with me to discuss your content and strategy needs.

Click to say hi 👋