Projects & collabs
The Lowdown
2021 - 2024
During my time at The Lowdown I collaborated with medical brands and organisations including Natural Cycles, Lovima, and Jo’s Cervical Cancer Trust to create content that raised awareness of important women’s health issues. Some of my proudest collaborative work is the awareness campaigns worked on with the NHS.
Cervical Cancer Prevention week campaign in partnership with NHS England, January 2023
In 2023 we helped NHS England run a cervical screening campaign that led to 50% of women feeling more encouraged to book their screening.
We created a pre-campaign survey which gained 1000+ respondents. This survey showed that fears around pain during cervical screenings were the main reason women had put off getting one. From this, we co-produced content across social and web (reaching 130k+ women in one week), helping to answer FAQs based on what women said they needed practical information and advice on in the survey.
Ultimately, our post-campaign surveys showed that this type of content (vs. alarming stats on the impact of cervical cancer) was more successful in changing attitudes and behaviours, in turn helping to increase cervical screening bookings.
COVID-19 vaccine, periods & fertility awareness campaign in partnership with NHS England, April 2022
In 2022, we collaborated with NHS England to understand & address womens’ concerns around the COVID-19 vaccine during pregnancy.
The NHS wanted our help encouraging pregnant women to get the vaccine, but we knew first-hand from speaking to women that they had concerns about the vaccine's potential impact on periods and fertility. Instead of ignoring these concerns, we produced educational content on the current evidence to explain how temporary cycle changes don't lead to infertility. This included hosting an oversubscribed webinar with Reproductive Immunologist Dr Viki Male, and Consultant Obstetrician & Gynaecologist Dr Fatima Husain to address women's concerns head on.
We then used the talking points and FAQs from this webinar to co-produce content that is hosted on the NHS website.
Beavertown
2019 - 2020
I was lucky enough to work on some really fun projects during my time at Beavertown as PR Manager. Highlights include a Pride edition of Gamma Ray APA with Proud Lilywhites, Tottenham Hotspur’s LGBTQ+ supporters association; launching low-and-no beers Nanbot and Lazer Crush; and spreading the word about the huge new brewery site, Beaverworld (most of which was during a pandemic).
At the beginning of 2020, being plunged into lockdown meant we had to get creative and keep spirits high when the world was an incredibly scary place. Below are a couple of my favourite campaigns we ran during that tumultuous period.
The 4pm cheers, March - June 2020
Remember lockdown Instagram Lives? As this source of live streaming suddenly boomed in popularity, we knew we had to use it to our advantage. We chose to address an issue that had popped up for a lot of work-from-homers who hadn’t been furloughed: the non-existent boundary between work and play. Suddenly, your living space becomes your workspace, and vice versa. What is there to break it up? The Beavertown 4pm cheers happened every Friday March - June of 2020 to put a close on the working week and start the weekend off with a fun activity or mini-concert in your living room.
Beavertown S.O.S in collaboration with what3words, August 2020
As restrictions began to ease and the summer months rolled along, this campaign was the start of a few socially-distanced stunts we ran at that time. Working with our PR agency and collaborating with location app what3words, we asked East London Beavertown fans to ping us their what3words coordinate in Clissold Park, via Twitter or Instagram, and our bike riders would find them to hand over a refreshing can.